Koto English

Koto English is an innovative mobile English learning app that lets its users improve their English skills via various game-like learning modes. It is the first app on the market to introduce English Player vs Player mode whereby players can put their English skills against each other

Project objective

To quickly create an effective Landing page that would capture the interest of visitors and motivate them to download the Koto English app.

Unique Challenges

Mobile-first approach

The website is intended to be viewed predominantly from mobile devices, so we started the design with a mobile version, ensured it looked good, and then scaled it up for bigger screen sizes.

Maximum conversion

The only target action of the Koto English website is to motivate users to download the app. We’ve tailored each word and each graphic element on the page with this goal in mind to achieve maximum CTR for Koto English Landing page.

Project Stats

UI/UX Designer, Illustrator, Web Developer, Copywriter, Digital Marketing Manager
Word Press
England

DELIVERABLES

UI/UX Web Design
Copywriting
Web Development

Homepage

The Home Page of Koto English showcases advantages of learning English with their mobile application, entices users with promises of friendship & fun, and motivates them to download the mobile application and try out the features they see.

Game Modes Showcase

RevenueRush designers devised a creative way to showcase Koto-English game modes via an interactive learning-mode switcher.

Stylized screenshots

We’ve combined various screenshots provided by Koto English into pictures that display all the main actions relating to the particular user flow being showcased.

Converting elements

We’ve placed multiple download buttons throughout the Koto English landing page to give an opportunity for conversion at every website screen.

I felt like they were really invested in delivering what we needed, made sure we achieve the results that we want. They asked not only the Whats, but the Whys, and were proactive with suggestions and overall communications. In the end, I have only good to say about RevenueRush and their team.

Natalia Konstantynovych

Product Manager

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